#1 Gold & Silver Dealer in San Diego

Sell your Rolex in San Diego.

Buy · Sell · Loan — jewelry, gold, silver, luxury watches, handbags, coins, bullion, sterling silver

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ROLEX · SAN DIEGO

Submariner · Datejust · GMT-Master II · Day-Date · Daytona — and the Rolex you can’t place yet

Sell your Rolex in San Diego — Submariner, Datejust, GMT-Master II, Day-Date, Daytona, Yacht-Master, Explorer and other models, evaluated by Kevin Keller, our watch specialist.

Since 2006San Diego Jewelry Buyers SDJB’s Google reviews

WHAT YOU CAN BRING

Same model name. A different watch.

Two Rolex watches sold under one model name can differ in reference, generation, metal, dial and bracelet. We start with the exact watch in front of us, not its nickname.

  • Submariner and Submariner Date
  • Datejust
  • GMT-Master and GMT-Master II
  • Day-Date, Daytona, Yacht-Master, Explorer and other Rolex models
  • Modern and vintage pieces, running or not
  • A single Rolex or a collection

Tell us about any service, replaced parts, added diamonds or a watch that has stopped.

Vintage Rolex: age is part of the story.

On an older Rolex, honest wear is not automatically a flaw. We evaluate it as part of the watch’s history.

Faded and tropical dials

On some vintage references, a dial that has aged evenly, often to brown and called tropical, is sought after by collectors. We look at it as original condition, not damage.

Original patina and parts

Aged luminous markers, original hands and an unpolished case can matter more on a vintage Rolex than a fresh look. Refinishing or replacing them can change the assessment.

Service history

Records show what was done and when, including any parts that were replaced. Bring the paperwork you have, even if it is incomplete.

AT OUR SAN DIEGO STORE

Your Rolex, with our watch specialist.

Kevin Keller, SDJB’s chief executive, is our watch specialist and works the counter at 907 Sixth Avenue most days. He holds the GIA Graduate Diamonds diploma and has graded diamonds since 1993. Your Rolex is examined in front of you with appropriate watch tests, including timing equipment where the movement allows, Watch CSA resources, and gemological microscopes for diamond-set dials and bezels.

Kevin Keller, SDJB watch specialist, at the jewelry counter

WHAT SHAPES THE OFFER

The details behind the number.

01

Reference and configuration

The exact reference, metal, bezel, dial and bracelet set the right comparison. A bezel nickname alone does not.

02

Originality and condition

We examine the dial, hands, bezel, case, bracelet and clasp. Replaced or aftermarket parts, polishing and added diamonds all change the comparison.

03

Box, papers and records

The original box, papers, extra links and service records help confirm the watch’s history and can matter to the next buyer. Current demand for the reference counts too.

AN EXAMPLE

Two Datejusts. Two different conversations.

One Datejust arrives with its original dial, bracelet and papers. Another has an aftermarket diamond dial and no papers. Both are Datejusts, but the details lead to different comparisons, and we explain how each one shaped the offer.

Understand how jewelry offers are determined

YOUR OPTIONS

Four ways to go.

Selling is one choice. Here are all four, side by side.

01

Sell it in person

Visit our San Diego store, hear the offer with the reasons behind it, and decide there.

Start a selling inquiry
02

Borrow against it

Keep ownership: SDJB holds your piece as collateral until you repay the loan, interest and fees by the agreed deadline.

How loans work
03

Keep it, and get it appraised

Prefer to keep it? A written appraisal documents it for your insurer.

Written appraisals
04

Sell from home

Farther from San Diego? Describe your piece online and plan the evaluation before you travel or ship.

Start from home

FROM YOUR FIRST QUESTION

Know what happens next.

Meet our SDJB team, ask questions and decide at your own pace.

01

Tell us about your item

Share a few details and choose your store.

02

Meet your buyer

Bring your piece. We’ll take a look and answer your questions.

03

Choose your next step

Hear the offer and decide whether you’d like to sell.

Bring the watch as it is.

Bring your piece and any records you already have.

  • Bring the Rolex, any extra bracelet links and the original box if you have it.
  • Include papers, a warranty card, receipts or service records you already have.
  • Leave the bracelet on and the case closed; you don’t need to find a number yourself.
  • Skip the polish or service before your visit. Bring valid government-issued photo ID.
What to bring to your evaluation

FROM OUR GOOGLE REVIEWS

What our customers say.

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A REAL PLACE. PEOPLE YOU CAN MEET.

Your next stop.

Entrance to San Diego Jewelry Buyers at 907 Sixth Avenue

DOWNTOWN SAN DIEGO · GASLAMP

San Diego Jewelry Buyers

907 Sixth Avenue, San Diego, CA 92101

Mon–Fri 10am–6pm · Saturday by confirmed appointment · Sunday closed

Buying · Collateral loans · Retail · Repairs · Custom jewelry · Appraisals

Store details & directions

BEFORE YOU DECIDE

Rolex questions, answered.

Can I sell my Rolex without the box or papers?

Yes. Bring the watch and whatever else you have: extra links, receipts, a warranty card or service records. Missing papers don’t stop an evaluation; the watch itself is examined either way.

My Rolex has stopped running. Can I still sell it?

Yes. Bring it as it is and tell us what you know about the fault and any past repairs. The reference, condition and likely repair needs are all part of the evaluation.

Should I service or polish my Rolex before selling?

No — talk to us first. A service can cost more than it adds, especially if original parts get replaced, and polishing removes metal from the case. Bring it as it is.

Does a tropical or faded dial lower the value of a vintage Rolex?

Not necessarily. On some vintage references, a dial that has aged evenly is sought after by collectors, so we evaluate it as original condition. Please don’t refinish or replace the dial before you visit.

Which Rolex models do you evaluate?

Submariner and Submariner Date, Datejust, GMT-Master and GMT-Master II, Day-Date, Daytona, Yacht-Master, Explorer and other Rolex models, modern or vintage. We look at the exact reference and configuration, not just the model name.

Do I need to know my Rolex’s reference number?

No. Bring the watch, or start an inquiry with what you know. Please don’t remove the bracelet to look for a number; we identify the reference during the evaluation.

I have more than one Rolex. Can I bring them together?

Yes. Bring the whole collection, or start with a list of the models you have. Each watch is evaluated on its own, and you decide which ones, if any, to sell.

What should I bring when I sell my Rolex?

The watch, valid government-issued photo ID, and any box, papers, extra links and service records. Saturday visits need a confirmed appointment.

Is Maxwell Philip an authorized Rolex dealer?

No. We are independent buyers and are not affiliated with Rolex. We evaluate and buy pre-owned Rolex watches at San Diego Jewelry Buyers, our downtown San Diego store.

Is the free verbal evaluation the same as an insurance appraisal for my Rolex?

No. The free verbal evaluation is for a selling or loan conversation, with no obligation. A written insurance appraisal is a separate service with its own purpose.

Service policies

More about your piece.

Sell a high-end watch

Rolex, Patek Philippe, Omega and more.

Learn more

Borrow against a watch

How a collateral loan on a watch works.

Learn more

Sell diamonds & engagement rings

Loose stones, diamond jewelry and engagement rings.

Learn more

Need a written watch appraisal instead? See watch appraisals

YOUR NEXT STEP

Let’s talk about your Rolex.

Tell us about your piece. We’re happy to help.

Sell an itemLoan inquiryCall us now

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